Local SEO or search engine optimization helps you to promote your business (both services and products) to local customers via search engines like Google, Bing, and Yahoo etc. It is one of the most effective tools for digital marketing and helps to improve your business’s visibility in search engine queries. If you are a budding local business owner and want to target audience locally, hiring a local SEO company in Toowoomba is the right choice.
Here are 5 must-have elements of local SEO for your local business so that all new customers, as well as old customers, can contact or find you online-
- Content Marketing
Google will return search engine results to the most valuable and useful web pages at the top for local businesses. Why does this mean for your site? The content should be of good quality, relevant to the topic and focus on your business’s services and products. The content should be drafted in such a manner that it makes the viewer stay on the site for long and click through it without moving out and look towards the competitor’s website. As per digital marketing, “content is king”, each website page should have at least 300-500 words content stuffed with relevant keywords.
One of the best ways to add relevant and high-quality contents to your website is to create a separate FAQ page and BLOG page. It helps to improve site ranking.
- Directory Listings
A good way to get good rankings on search engines is to list your business in online directories like Yelp, Merchant Circle, Angie’s List, Superpages and so on. By making business listings and placing your business URL, you can have links back to your website. It is important to keep these listings up-to-date with the latest information. For instance, you must put the correct business address and phone number of your business that is given on the website. Google will penalize you if the information is not right.
- Local Business Listings On Google+
For a local business to get high website traffic, creating a local business page on Google+ is mandatory. Local listing pages display business information like business address, phone number and link to your site. When your business is viewed on search engine results, your Google+ page will be shown. It is great to have an up-to-date Google+ listing to connect with your local customers.
- Having a Responsive website design
The mobile market is exploding as more and more people are searching from mobiles rather than from their PCs to find out about local businesses. If you have not made a responsive web design till now, it is high time that you make your website mobile responsive. Google is now penalizing websites which are not mobile-friendly in nature. Do not think that mobile design is similar to responsive design.
The mobile design was just a mobile version of your website, but it was not responsive. Responsive design has all contents intact, and website design remains the same. Responsive design knows which device you are using to visit a website from and fits the design as per devices screen width.
- Social Media Marketing
A Local SEO specialist in Toowoomba knows the importance of social media marketing for local businesses. It is one of the important digital marketing strategies, which emphasize your brand by offering helpful information to followers. Keep your customers engaged by sharing relevant articles and blogs on social media platforms, sharing pictures of any event or just by adding funny memes to the post. If you have a strong follower base on social media, it will automatically help your business to boost online traffic. Several social media platforms are used like Twitter, Facebook, LinkedIn, Pinterest and so on.
Now, it is the high time to focus on local SEO and achieve your desired results!